Ready to make explainer videos for your business? Explainer videos come in different types and many explainer video services are available out there. How can you make the right one for your business? If this is your first time creating explainer videos, there are some tips to guide you.
Explainer videos can explain anything. For example, you can introduce your company, promote your products, and introduce your staff by using explainer videos. To create quality explainer video production, here are some tips you better learn.
Start with The Issue You Solve
If someone is watching your video, they likely have problems and are looking for solutions from your business. To connect with the audience’s problem or pain, marketers must rely on a formula called PAS: problem, agitation, and solution.
First of all, lay out the pain or problem. Show the problem to your audience in the explainer video services and empathize with your audience’s struggles. Your explainer video must address the pain points of your audience. And then, stir the agitation by reminding your audience why the problem is very annoying.
Finally, reveal the service or product your company is serving as the story’s superhero in your explainer video marketing. Your audience will focus on your product if they feel that you care for their problem.
Write Explainer Video Services with Clarity in Mind
A well-written script can be a very strong foundation for your explainer video. However, it is never easy to create a good script. Even a 60 to 90-second explainer video will require a professional copywriter to spend 16 hours writing a wonderful script.
Your script will be good for your explainer video if it is concise and clear, persuasive and actionable. Choose the right words before choosing the right explainer video software. Use questions so that you can connect with the viewer. Also, use language that’s easy to understand and simple.
Analogies, visual puns, or metaphors will also simplify your video content’s ideas. Instead of using first-person language, consider using second-person language, this is going to help you form a connection.
Don’t Make Long Explainer Videos
Your explainer videos should be less than 2 minutes long. Also, an explainer video shouldn’t explain how your company works, its ethos, or its history. The goal of this video is to convey that your audience can trust your company to solve their problem.
If you can’t make quality explainer videos by yourself, it is time to hire us, for quality explainer video services. Foodior is going to use the best software to create quality explainer videos for your business.
